top of page

SOCIAL MEDIA MARKETING 
FOR SMALL BUSINESSES

DIY STRATEGY OR DONE-FOR-YOU

STAY RELEVANT IN YOUR CUSTOMERS' SOCIAL FEEDS

INSTAGRAM, FACEBOOK, AND THEN SOME

Social media is often the first place people interact with your brand. It’s also the place where you build and connect with a loyal community or die-hard fans. But without a clear plan, that “Social Life” can feel like a never-ending chore. We can make you a strategic roadmap to follow. We can be that behind-the-scenes partner to run the show for you. Whichever way you go, social media is about to get a whole lot easier.

Social Media Cartoon Illustration

WHY SOCIAL MEDIA MARKETING MATTERS
FOR SMALL BUSINESSES

Ads Watch Illustration

YOUR CUSTOMERS ARE ALREADY THERE

68% of U.S. adults use Facebook, and nearly half use Instagram. Social media is where people spend their time, and where your business needs to show up. (Pew Research, 2024)

Ads Target Illustration

CONSISTENCY BUILDS TRUST AND GROWTH

Showing up regularly signals reliability. Over time, consistent posting and engagement keep you top-of-mind, nurture loyalty, and drive steady business growth.

Ads Dollars Illustration

CONVERSATIONS CREATE CUSTOMERS

People buy from brands they feel connected to. Social media gives small businesses the chance to interact directly, answer questions, and build relationships that convert to sales.

OUR SOCIAL MEDIA SERVICES

SOCIAL MEDIA STRATEGY

Get everything you need to run your own socials with confidence.

 

  • Monthly content calendar tailored to your goals

  • Branded templates for posts and stories

  • Time-saving hashtags, interactions, tips, and tools

Content Calendar Illustration

SOCIAL MEDIA CONTENT CREATION

Let us handle the content creation and posting so you can focus on running your business.

 

  • Professionally written and designed posts, in your brand voice

  • Pre-scheduled publishing and real-time monitoring across platforms

  • Community management (responses, basic engagement)

Social Media Content Creation Illustration

SOCIAL MARKETING INSIGHTS

Know what’s working and what’s not. We track your social media performance and provide clear recommendations to improve over time.

 

  • Monthly performance reporting with easy-to-understand metrics

  • Insights into what content drives engagement and conversions

  • Practical recommendations to refine your strategy over time

Social Media Engagement Likes Illustration

READY TO SIMPLIFY SOCIAL MEDIA?

Whether you want a plan you can run with or a team to take social completely off your plate, we’re here to help. We even offer one-time strategy and template packages to help you get started on your own.

Reach out today, and we can chat about how to take the stress out of your social media management.

SCRATCH for Growth Smiley Logo Blue Eyes

Let's Talk About It

WHAT OUR CLIENTS SAY

"Absolutely obsessed with everything Scratch has been doing for us over the past twelve months. They were so patient with us getting started. Began with very thoughtful, reasonable goal setting. Very reasonable pricing given the personal attention. Then they hit every benchmark and crushed it out of the park. We always feel like they're genuinely invested in our business."

WHAT MAKES SCRATCH FOR GROWTH DIFFERENT?

STRATEGY FIRST

We don’t just post for the sake of posting. Every piece of content ties back to your brand and growth goals.

CLEAR COMMUNICATION

You’ll always know what’s being posted and why. No surprises, no jargon, no chasing us down for updates.

BUILT FOR SMALL BUSINESS

We design professional-grade templates and realistic deployment plans. No 40-hour-a-week influencer grind required.

FLEXIBLE OPTIONS

Choose strategy-only or full execution, depending on your time and budget. Never pay for more than exactly what you need.

FAQS ABOUT SOCIAL MEDIA MARKETING

DO I REALLY NEED SOCIAL MEDIA FOR MY BUSINESS?

Having a consistent, authentic, professional presence builds trust and credibility. That doesn’t mean you need to dance on TikTok or post whitepapers on Linkedin. Not every platform is right for every business! Social Media helps you show up where your customers hang out online and make meaningful connections with them to create a customer base that keeps coming back for more. Especially if you are running ads on Meta (or plan to start) social media can play a key part in the customer journey.

WHAT IF I DON'T HAVE TIME TO POST?

That’s exactly why we offer two tiers. With our management option, we create and publish posts for you—so your channels stay active without draining your time.

CAN YOU JUST MAKE A PLAN FOR ME TO FOLLOW?

Yes! Our strategy-only option gives you a monthly calendar, branded templates, and guidance to post confidently on your own. Plus, we’ll meet monthly and analyze how the previous months have gone and how you’re growing so you can keep doing better over time without putting in more hours. Work smarter, not harder!

WHICH PLATFORMS DO YOU RECOMMEND?

We typically focus on Facebook, Instagram, and LinkedIn for small businesses. We’ll help you prioritize based on your audience and goals.

HOW WILL I KNOW IF SOCIAL MEDIA IS WORKING?

We provide clear metrics on reach, engagement, follower growth, and conversions—so you can see how social media supports your bigger business goals. If you’re running other marketing services with us, we’ll make sure you know how they all work together, too.

bottom of page