top of page

EMAIL MARKETING FOR SMALL BUSINESSES

EMAIL AND SMS MARKETING AUTOMATION

GET IN THEIR INBOX, STAY ON THEIR MIND

MAKE EVERY MESSAGE MATTER

Email and SMS (text message) marketing let you talk to your customers directly, without those pesky algorithms interfering. While social media posts can get buried, emails and texts land right where your customers are already paying attention. We deliver automated email and SMS campaigns that are clear, effective, and tailored to your business goals.

Email Marketing Cartoon Illustration

WHY EMAIL MARKETING MATTERS
FOR SMALL BUSINESSES

Email Marketing Connections Illustration

DIRECT ACCESS, NO MIDDLEMAN

Email and SMS put you in control. Your message goes straight to your customers’ inboxes, giving you a direct, reliable way to reach them anytime. 

Email for Ecommerce Illustration

BUILD LOYALTY & REPEAT SALES

Whether it’s a newsletter, promotion, or quick informational text, regular updates & reminders keep your business top-of-mind and encourage customers to return again and again.

Email ROI Illustration

HIGH ROI, PROVEN RESULTS

By building on relationships you already have, email and SMS offer a low-cost/high-ROI path to repeat business and long-term loyalty.

OUR EMAIL & SMS MARKETING SERVICES

NEWSLETTER TEMPLATES

We create branded, easy-to-use templates so every message looks professional, on-brand, and consistent.

 

  • Newsletter templates you can use again and again

  • Plug-and-play promotional email designs

  • SMS message templates that fit your tone and audience

Email Templates Illustration

AUTOMATED EMAIL FLOWS

Turn one-time customers into repeat buyers with effortless automated messaging sequences.

 

  • Welcome emails that introduce your business

  • Abandoned cart or follow-up reminders

  • Retention flows that keep your audience engaged for the long-haul

Email Automation Flows Illustration

ONGOING EMAIL MANAGEMENT

Let us take email and SMS fully off your plate with regular campaign execution.

 

  • Professionally written and designed emails, authentic to your brand

  • Scheduled sending for newsletters and promotions

  • List maintenance and deliverability checks

  • Continuous optimization for better open and click rates

Email Management Puzzle Illustration

REPORTING AND INSIGHTS

See exactly what’s working, what isn’t, and how to improve.

 

  • Open rates, click rates, and conversion tracking

  • Insights into customer behavior and engagement

  • Actionable recommendations to refine your messaging

Email Marketing Insights Graph Illustration

READY TO CONNECT WITH YOUR CUSTOMERS?

Email and SMS are some of the simplest, most powerful ways to build loyalty, engage your community, and increase sales. Whether you want a ready-to-go plan or a partner to manage your campaigns, we’re here to help.

Reach out today, and let’s get your messages in front of your people.

SCRATCH for Growth Smiley Logo Blue Eyes

Let's Talk About It

WHAT OUR CLIENTS SAY

"I worked with Scratch for more than six months, and the results were amazing. They managed my social media, CRM integrations and functions, email campaigns, brand awareness, and so much more! Their level of expertise, their consistent communication and collaboration, and their ingenuity were incredible! Thank you for everything you have done for my business! Can’t recommend you enough."

WHAT MAKES SCRATCH FOR GROWTH DIFFERENT?

SMALL-BUSINESS-FRIENDLY

We build campaigns that are manageable for you, with tools and systems you won’t outgrow.

FLEXIBLE OPTIONS

Choose setup-only or full campaign management. Whichever way you go, you’ll get the level of support you actually need.

MESSAGING BY HUMANS, FOR HUMANS

We write in your brand’s voice — never robotic, never spammy — so customers actually want to open your emails and texts.

MEASURABLE RESULTS

We track what matters and explain it in plain English — so you can see how email and SMS impact your bottom line.

FAQS ABOUT EMAIL & SMS MARKETING

DO I NEED BOTH EMAIL AND SMS?

Not always. Email is a strong starting point, but SMS can add immediacy and higher engagement. We’ll help you decide what fits your business best.

WHICH PLATFORMS DO YOU USE?

We work with popular tools like Mailchimp and we’ll recommend what works best for your needs. If you’ve got an email platform you love already, chances are we’ll happily work with that, too, as long as it has the features you need.

HOW OFTEN SHOULD I EMAIL MY CUSTOMERS?

It depends on your industry, but consistency matters more than frequency. We’ll help you find the right rhythm, without overwhelming your list. Many people find that once or twice each month is plenty unless there are special events or promotions to share. Of course, that doesn’t include your post-purchase retention email series or lead converting series that run whenever certain actions take place on your site or in your store.

CAN YOU HELP ME BUILD MY CONTACT LIST?

Yes. We’ll create strategies to grow your email and SMS subscribers ethically and effectively so you have strong engagement and deliverability.

HOW WILL I KNOW IF MY CAMPAIGNS ARE WORKING?

We provide reporting on opens, clicks, conversions, and whatever matters to your business, along with monthly analysis and recommendations to continuously improve results.

bottom of page