SCRATCH for Growth
GET FOUND WHERE YOUR CUSTOMERS ARE SEARCHING
FROM GOOGLE SEARCHES TO CHATGPT
Search Engine Optimization, or SEO, is a great way to connect with new customers online. Rather than spending excessive time and money on ads — or, worse, guessing at what works and hoping for the best — strategic SEO helps your business appear naturally when people look for (or are learning about) exactly what you offer. Sure, it can be daunting, but we keep SEO straightforward and focus on what works for small businesses.
WHY SEO MATTERS
FOR SMALL BUSINESSES
SEO helps your business show up where your customers are already searching, so you can be the answer they find first.
PEOPLE ARE SEARCHING EVERY DAY
There are an estimated 5 trillion searches on Google annually. If you’re not showing up, you’re invisible. (Google, 2025)
LOCAL CUSTOMERS WANT LOCAL RESULTS
Nearly half of all searches have local intent (like “coffee near me” or “plumber Minneapolis”). (Backlinko, 2019)
SMART SEO LASTS
Ads stop working the moment you turn them off. SEO is an investment that builds long-term visibility and credibility.
OUR SEO SERVICES
WEBSITE AUDITS AND OPTIMIZATION
We can make sure your website is built to be search-friendly. This includes:
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Fixing technical SEO issues (site speed, mobile readiness, broken links)
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Improving site structure and internal linking
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On-page SEO (titles, headings, keywords, and meta descriptions)
KEYWORD RESEARCH AND STRATEGY
We identify what your ideal customers are searching for and help you rank for it.
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Targeted keyword research focused on your niche
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Content strategy built to attract and convert customers
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Competitor analysis to find the opportunities you’re missing
CONTENT CREATION AND OPTIMIZATION
Fresh, high-quality content marketing is the backbone of search. We help with:
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Service page copy that ranks, engages, and converts
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SEO blog posts optimized for search intent and your goals
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On-site resources (FAQs, guides, landing pages) to capture long-tail traffic
LOCAL SEO SERVICES
We can help your business show up when local customers are searching nearby.
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Optimizing your Google Business Profile
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Creating location-focused content to attract nearby customers
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Tracking and improving local rankings across maps and search
TRACKING AND REPORTING
You’ll always know what’s working and where you’re growing. We provide:
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Clear insights on rankings, traffic, and leads
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Tips and support for SEO tools like Google Search Console
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Practical recommendations for ongoing growth
READY TO GET FOUND ONLINE?
Let’s make it easier for customers to find you sooner in their journey. Whether you’re a local business, an online shop, a startup, or a nonprofit, SEO can help you grow with less guesswork.
Schedule a free consultation today to see how we can help your business show up and stand out.
WHAT OUR CLIENTS SAY
"I just wanted to express my heartfelt appreciation for you and your incredibly kind team at Scratch. Your ability to listen and ask questions that truly targeted the heart of my unique business was remarkable. The entire process felt exciting, and I'm thrilled to say the results have far exceeded my expectations!"
WHAT MAKES SCRATCH FOR GROWTH DIFFERENT?
BUILT FOR SMALL BUSINESS
Our services are designed with your time, budget, and goals in mind. We don’t sell you what you don’t need.
FLEXIBLE SUPPORT
Whether you want a DIY-friendly plan, hands-on help, or full-service SEO, we’ll meet you where you are.
CLEAR AND APPROACHABLE
Expertise in plain language. You’ll always know what we’re doing, why it matters, and how it supports your goals.
PROVEN STRATEGIES YOU CAN TRUST
With years of experience supporting major brands and startups, we know how to tailor SEO to deliver results.
FAQS ABOUT SEO
WHAT IS SEO?
SEO (Search Engine Optimization) is the work that helps your business show up when people search online with search engines like Google. It makes your website easier to find, more trustworthy, and more useful so the right customers discover you.
DOES IT INCLUDE LLM CHATBOTS LIKE CHATGPT?
SEO focuses on how your business appears in search engines like Google and Bing. Tools like ChatGPT pull from the web (including search results) so strong SEO makes your business more likely to show up in those answers, too.
DO I NEED SEO IF I'M ALREADY RUNNING GOOGLE ADS?
Ads stop working when you stop paying. SEO builds long-term visibility and trust. The two work best together: ads bring in quick wins in competitive spaces, while SEO is an investment that keeps new customers finding you naturally over time.
HOW LONG DOES SEO TAKE TO WORK?
You’ll see it in the numbers that matter—more people finding your site, more calls, more bookings, and more sales. We track and share those results with you in plain English.
HOW WILL I KNOW IF SEO IS WORKING?
SEO is for the frugal, not for the impatient. Some improvements show up in weeks, but meaningful results usually take 3–6 months and continue to grow over time. It depends on your industry, competition, and how much groundwork needs to be done.